Photography by Lois Hinx
The media & communications landscape has shifted dramatically over the past decade.
With the rise of the global online community, declining readership figures in traditional press titles, and the blurring of what is ‘earned’ and ‘sponsored’ across social media channels, it can be confusing for business owners to know the best route to promote their brand.
Will an interview in a national newspaper drive enquiries? Should you pay that influencer £500 for an Instagram post? Perhaps you’ve been working with a PR agency for three months but haven’t seen great results like they promised. What should you do?…
The truth is, there is no one size fits all answer.
I provide a tapered approach because I believe that truly effective PR & Marketing starts with the business owners; their purpose and their values.
Now more than ever, people want transparency and reassurance of the brands they buy into, and the way we communicate this goes beyond a gimmicky online campaign created in the hope of “going really viral”, or a PR stunt with an oversized object floating down the Thames…
My work takes a holistic view of your business: Why are you doing this? Who are you doing it for? And what do these people really care about? I then advise on the best media choices, thought leadership forums and partnership opportunities to cultivate a Marketing plan that matters, to both you and your community.
HOW I WORK
BRAND COACHING: This 60 minute 1-1 coaching session is suitable for people on the first step of their journey. We will look at where you are in your business development, your objectives for the future, and how to build a PR & Marketing plan that delivers real impact. Coaching sessions are available in person or via Skype, and a discount can be applied to course of 6 or more.
BRAND WORKSHOPS: Ideally suited to businesses and start-ups that have been trading for a few years, this workshop format will drill down in to what went right (or wrong) with previous PR activity, create a plan of action to capitalise on your growing network of retailers and brand fans, and empower your team to make the best media & comms decisions going forward.
BRAND CAMPAIGNS: Whether you are looking for an in-house representative to handle media enquiries, need project support for the launch of a new product or campaign, or a helping hand in recruiting talented individuals to grow your brand, I offer a competitive brand campaign rate for businesses of all sizes. For a bit more information on what ‘always on’ PR support looks like, visit the Case Studies.