Here’s a snapshot of some of the leading sustainable brands that I have been proud to work with…
Working with innocent taught me that big businesses can be responsible, without compromising on commercial success. I was UK PR Manager for Western Europe’s #1 chilled juice brand and delivered the big campaigns and key messages around the best bits of the business.
Highlights included working with Age UK on the biggest Big Knit ever, getting ¼ of all UK schoolchildren interested in fruit and veg with Sow & Grow, winning The Drum’s Best PR & Marketing Strategy Award for the innocent un-plugged ‘off the grid festival’, and celebrating the brand’s 18th birthday by shining a light on the innocent foundation’s breakthrough work with Action Against Hunger.
I worked across both UK and Group Marketing teams to engage trade press, develop and implement the brand’s first ever influencer strategy, and advise on smart, ethical media choices.
Superior materials, innovative design and ethical production sets frank green apart from their competitors. I worked with Australia’s favourite reusable coffee cup and water bottle company, to build brand awareness via results driven partnerships with leading FMCG brands including Rapha, plant milk champions Rude Health, and sustainable coffee roasters Volcano Coffee Works.
The role went beyond simply writing press releases and getting news coverage. By utilising my contacts within the sustainability world, I got our cups in to the hands of the industry’s movers and shakers including the founders of B Corp-certified events company The Bulb, eco-fashion influencers What’s Your Legacy, and the patrons of London’s first ‘socially conscious’ private members club The Conduit.
THE CAMPAIGN FOR WOol
The Campaign For Wool is a global initiative created to raise awareness around the benefits of wool as a unique, natural, renewable and biodegradable fibre. With HRH Prince of Wales as the patron, and industry wide support from fashion’s most influential brands and retailers, the campaign has created an international network of ambassadors and artisans, showcasing the versatility of this fibre across homes and interiors.
I worked across the Campaign For Wool’s Wool Week initiative, securing national press coverage around their university and retailer collaborations, and communicating the broader messages of the campaign. Working with the Campaign For Wool and The Woolmark Company opened my eyes to the possibility of a more sustainable fashion industry; one that prioritised craftsmanship and longevity, without compromising on style.